Technical report on Ghana Exim Bank Tuesday market exhibition at the World Trade Centre, Accra

Abstract

This report seeks to inform management of CSIR- Food Research Institute on the activities that transpired at the Ghana Exim Bank Tuesday Market Exhibition for authentic Ghanaian Entrepreneurs which took place at the premises of the World Trade Centre, Accra Edifice on the September 4, 2022 and the role Food Research Institute played at this event. Ghana Exim Bank organizes a two-day exhibition dubbed GEXIM Bank Tuesday Market during the first week of every month to give Ghanaian SMEs a platform to showcase their products/brands, network with and prospect potential customers and make some sales. The CSIR – Food Research Institute whose mandate is to conduct market-oriented research into problems of food processing and preservation, food safety, storage, marketing, distribution, utilization and national and nutritional security in support of the food industry and also to advice government on food policy was invited to the December 2022 edition of the exhibition as Special Guest. CSIR – FRI Management in response to this invitation, tasked the exhibition team lead by Paul Fordjor, marketing assistant of The Institute. The team participated fully in the exhibition, where they interacted with workers, potential clients, students, other exhibitors present to market the Institute and the services being rendered. There was a display of CSIR products where participants made purchases and enquiries about the products and to opportunities to gain from The Institute. This was used to increase awareness on our brands. In the ensuing paragraphs, a breakdown of activities will be expatiated and the report will be concluded with some recommendations and remarks